After looking at Hannah Martin’s and Emily Raven’s blog posts about celebrity endorsements, I did my own research on my favorite pop artist and her endorsements. The popular sport brand, Adidas had gotten Katy Perry as their celebrity endorser last 2011 and up until now. In the commercial, a number of accomplished and fit women show that they are “all in” in what they love to do may it be in music, dance, fashion or lifestyle. Katy Perry is seen doing what she does best-dancing. I believe that she is the perfect women endorser for Adidas since she exudes a lot of vitality, fun and sexiness. Fans of Katy Perry will definitely be influenced to purchase Adidas merchandise and show a bit of their Katy Perry-ness.

Another interesting endorsement of hers is the popular nail polish brand, OPI. Katy Perry really shows her creative side by teaming up with OPI. The Katy Perry product line has several glittery and shimmery nail polish shades with names of her songs like Teenage Dream, Not Like the Movies, The One that Got Away and Last Friday Night and Black Shatter( a special nail polish top coat that when applied causes a cracked design). I personally can attest that I was an excited customer awaiting  the Katy Perry OPI line to come out. I have Teenage Dream and I can surely say that it is worth every buck. I believe that Katy Perry teaming up with OPI to make a nail polish line is a wonderful idea since she herself is a nail polish fanatic as seen through her funky nail designs in her numerous concert shows and media events.

 Katy Perry Adidas All In –>check it out her Adidas Commercial

Katy Perry’s endorsements are really well-chosen and serve to remind her fans that anyone can be young, fit and hip. 🙂