Celebrities are influential personalities in the world of marketing and consumer purchase behavior. Because they are a brand to themselves, we can learn a lot from how they market themselves and stand out from the sea of other impeccable artists. Companies can alternatively be like celebrities in their own way – moving past the function of making profit and developing a strong brand equity with customers.
Inspired by Beyonce and how she carries herself and her overall fierce yet beautiful persona, I have compiled some tips for online marketers to take note of using Queen B’s Song Titles…I hope you enjoy them.
1. Irreplaceable
As an e-commerce business, make yourself irreplaceable to the consumer’s viewpoint. What do you offer that makes you stand out from your competitors? Market that differentiation clearly so that your consumers know.
2. Upgrade U
Because of technological advancements and the ease of getting data more quickly, the online world has become more competitive. Companies should then be open to adapting to the constant change of the times and upgrading to fit the needs and wants of consumers.
3. If I Were a Boy
Companies should put themselves in the shoes of their consumer. Understand their interests and purchase behavior. Analyze trends and taglines that will make them click on your ad or message.
4. Ring the Alarm
Alert your online target audience through appropriate social media channels. Use Facebook for posting relevant content and sharing stories of your brand. Use Pinterest to launch new product campaigns or showcase recipes or products. Don’t hesitate to be creative and have fun with your social media efforts.
