Tag Archives: Twitter

A Dangerous Twitterverse

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I believe that some companies have been really successful and creative in managing their Twitter accounts. I personally love and follow Tedtalks (@Tedtalks). Its account will show one amazing TED talk everyday. They make catchy headlines too!

Although some companies have managed to ace it, there are those Twitter campaigns that just fail and end up harassed by netizens.

Lets look at JP Morgan. JPMorgan (@jpmorgan) was just a recent victim of intense scrutiny and twitter abuse/ backfire. The financial company had just tweeted that James Lee, vice chairman and veteran investment banker was open to answering questions through the hashtag #askJPM. The Twitterverse did not respond positively! People were criticizing and making fun of the firm’s ethics, corporate responsibility and legal problems. The company cancelled the Q&A session later on.

Here are some of the tweets sent out by dissatisfied customers…

Take-aways from this:

-Twitter chats will not work for JPMorgan as a tool to improve its relationship with clients!

-JP Morgan’s marketing team did not think this campaign thoroughly.

-Seems to me that the company wanted to use the Q&A session to clean up its brand image

-The social media team should have predicted that starting a Q&A will lead to a discussion of bank’s past controversial cases, negative sentiment of clients

-JP Morgan should look at other ways of managing relationships – maybe asking feedback through their website?

 

Celebrities and Mean Tweeting

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It is interesting how Twitter users can say the funniest things and also the meanest.  This is precisely why Jimmy Kimmel made a segment called “Celebrities Read Mean Tweets”. Famous actors and actresses are instructed to read real rude tweets about themselves in front of a camera. Their reactions range from pissed to shocked and utter disbelief.

It is kind of amusing to see their reactions to the harsh criticisms about them. The things that people say are so horrible – one that I would never dare say in person. To think that they have done nothing wrong against these users, and be called trash or having horse teeth is unacceptable but when read out loud kind of entertaining.  This whole thing gives us an idea of people’s tendency to hate on celebrities and those in Hollywood.

I believe that the behavior of celebri-hating on Twitter should have limits. Twitter wasn’t created to spread hate and criticism. Tweeters need to understand boundaries between humorous banter and insensitive remarks otherwise tweeting would not be a fun and engaging activity anymore.

Some examples:

 

 

Here are the links for Jimmy Kimmel’s Mean Tweet Segments:

https://www.youtube.com/watch?v=RRBoPveyETc

https://www.youtube.com/watch?v=Zu5Oo23G67w

What are your thoughts on these mean tweets? People hiding behind Twitter accounts? Just for fun or just rude? Feel free to comment and share your insights!

http://masey.co/2013/06/celebrities-read-mean-tweets/

Twitter Wars

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In this digital age, wars are not only fought with bullets and guns and bombs and missiles but with words. Words can make or break the reputation of a company in a single comment of a disappointed customer or a tweet from an overly zealous fan. Twitter feuds, in particular, have become a popular issue because they show a ‘fun’ and different side of the company. The tweets stray away from the usual promotion messages and playfully make fun of other brands. It is very entertaining to see the hashtags and the creative tweets these companies come up with. I have gotten a list of the top 5 Twitter feuds from Mashable.com.

http://mashable.com/2013/10/12/twitter-brand-feuds/

I especially love the Kit-Kat vs. Oreo one. Could not have thought of a better way for Oreo to retaliate than eating the Kit-Kat of the tic tac toe.

 

 

I believe that consumers love this kind of friendly banter because it gives a human personality to the brand. Instead of being seen as too corporate, these tweets soften the image and use good old humor to connect with its fans.

Which companies would you like to see battle it out on Twitter? Feel free to comment!

Additional Sources:

http://www.ragan.com/Main/Articles/4_lessons_from_brand_feuds_on_Twitter_46486.aspx