I found a very interesting topic discussed in Claudia’s Blog.It’s amazing to see how Angry Bird went from a simple game on our phones to a global brand and recognition. The company Rovio has been very smart on expanding the Angry Birds to markets of clothes, toys and gadgets. However, it is true that no matter how popular the game is, eventually people will forget and move on to the next big thing. I personally went through a phase of being addicted the game Angry Bird ,but as now I scroll down my list of games on my phone, I realized that Angry Bird ‘s been deleted and I can no longer recall the last time that I played it. I agree with Claudia’s insight about branding the company ‘Rovio’ instead of focusing on Angry Birds, as eventually the hype surround Angry Birds will fade. I’d also like to add that it’s important for Rovio to innovate and offer new products that continue to capture consumer’s fast paced interest.
