Enough with the Anger

 

          When someone mentions Rovio, you might not be able to recall much about this company. However, once Angry Birds comes up, all of you should know Rovio. Rovio Mobile is a Finnish company best known for its game Angry Birds which has sold over 12 million copies worldwide. Recently, Rovio’s Global Branding Executive, Wibe Wagemans left his position without any comments on why (news).

          Undeniably, Angry Birds is a successful brand. Rovio has created more than just a game for mobile gadget users to have a shot at, but has subconsciously embedded the Angry Birds brand into consumer minds with apparel, toys and lately a buzz about a movie. Nonetheless, is it the right way to go?

           Rovio has the opportunity and resources to focus on the entire company’s brand rather than one single game. Without a doubt, the business had to market Angry Birds since it was what brought the company to fame. Despite how insanely addicting the game is, there will come a day where the hype fades. Therefore, after two years of the game’s release, now is the time Rovio should ride the wave of popularity and start branding the “Rovio” name instead of Angry Birds.