Monthly Archives: November 2011
A Bad Outfit isn’t the Only thing that Needs a Change
When I first got into business school, I thought I was going to learn all about making money. I came here thinking that lectures were to teach me how to compete and survive in the tough business world. Yet slowly, … Continue reading
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How would you like to Fashion Technology?
Emerging designers who have all the talent and charm to start a fashion company cannot afford to sell at the traditional boutiques/wholesaler stores. Therefore they turn to the popular new way of fashion retailing – internet retailing. As technology advances, … Continue reading
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Business’s Fragile Creature: Branding
If there’s one thing I’ve learnt from Comm 101 class, it’s that branding is everything. Why? A company is nothing without a good brand. Consumers like to support brands that they trust and believe in. Every dollar made by the … Continue reading
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If You’re Not Moving Forward, You’re Moving Backwards
A company is established to generate profit, not to protect polar bears, nor save the world. If that was the goal, they would have instituted a charity. Then why are so many companies riding the Green Revolution and implementing sustainability … Continue reading
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