Author Archives: claudialau

A Bad Outfit isn’t the Only thing that Needs a Change

When I first got into business school, I thought I was going to learn all about making money. I came here thinking that lectures were to teach me how to compete and survive in the tough business world. Yet slowly, … Continue reading

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How would you like to Fashion Technology?

Emerging designers who have all the talent and charm to start a fashion company cannot afford to sell at the traditional boutiques/wholesaler stores. Therefore they turn to the popular new way of fashion retailing – internet retailing. As technology advances, … Continue reading

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Business’s Fragile Creature: Branding

If there’s one thing I’ve learnt from Comm 101 class, it’s that branding is everything. Why? A company is nothing without a good brand. Consumers like to support brands that they trust and believe in. Every dollar made by the … Continue reading

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If You’re Not Moving Forward, You’re Moving Backwards

A company is established to generate profit, not to protect polar bears, nor save the world. If that was the goal, they would have instituted a charity. Then why are so many companies riding the Green Revolution and implementing sustainability … Continue reading

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Easy as One, Two, 3.1 Phillip Lim

               As a consumer with a passion for fashion, designer clothing that looks way more than it costs is definitely the dream. Phillip Lim and Wen Zhou, founders of 3.1 Phillip Lim, are determined … Continue reading

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Be a Force of Beauty

(Please watch the videos posted above. It is highly recommended.) Have you ever heard of a makeup model casting that didn’t require to see the model’s appearance at all? Well, now you have. Recently, bareMinerals, an all-natural makeup brand, initiated … Continue reading

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The Silent Salesman

             Would you ever tell your customers to buy less of your product? Silly as it sounds, that is what Patagonia’s newly launched initiative is all about – buying less. A month ago, the environmentally friendly … Continue reading

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Enough with the Anger

            When someone mentions Rovio, you might not be able to recall much about this company. However, once Angry Birds comes up, all of you should know Rovio. Rovio Mobile is a Finnish company best … Continue reading

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NetFix

As technology improves, consumers shift from renting VHS movies at the corner store to downloading movies online. This evolution fostered the start of on-demand media streaming company Netflix. However, Netflix has been beaten down on its shares and popularity in … Continue reading

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Nike Kids?

Article One: http://www.independent.co.uk/news/world/americas/nike-admits-to-mistakes-over-child-labour-631975.html#tertiaryColumn Look in your closet. Do you own anything by Nike? Does the clothing make you feel trendy and comfortable? What if I told you that a suffering 10-year-old Pakistan boy assembled it in a sweatshop? That track suit … Continue reading

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