Category Archives: Uncategorized

When I first got into business school, I thought I was going to learn all about making money. I came here thinking that lectures were to teach me how to compete and survive in the tough business world. Yet slowly, … Continue reading →

If there’s one thing I’ve learnt from Comm 101 class, it’s that branding is everything. Why? A company is nothing without a good brand. Consumers like to support brands that they trust and believe in. Every dollar made by the … Continue reading →

               As a consumer with a passion for fashion, designer clothing that looks way more than it costs is definitely the dream. Phillip Lim and Wen Zhou, founders of 3.1 Phillip Lim, are determined … Continue reading →