Mercedes-Benz is relaunching its smart car.
When it first came out, sales were promising because gas prices were high. However, sales diminished as large cars such as SUVs grew in popularity. With this relaunch comes a $30 million marketing campaign, aimed at promoting smaller cars such as the Smarts while “bashing” bigger cars.
However, some potential customers may be turned off by the relatively expensive price of such a small car.
The company is obviously invested in the concept of smart cars and is probably encouraged by the consistently high price of gas. However, as the article stated, people may not feel like they are getting their money’s worth with a purchase of a smart car. The marketing campaign is a good idea, but it’s doubtful that a significant number of drivers of SUVs and other big cars will switch to smart cars. Still, the marketing campaign will surely convince many first-time car owners to consider buying smart cars.