In lieu of the large-scale marketing campaigns and various other ways of approaching business, major corporations may now be looking at methods that were previously associated with small-businesses.
Companies achieve this by acting like technology start-ups. While this will promote a more innovative entrepreneurial mindset and is financially beneficial. However, the risks are operating in the same bureaucratic ways and also the repercussions of the sudden success of the founders.
Additionally, operating separately from a large corporation can increase and maintain focus because it is detached from the hierarchy of the company.
Overall, I see the logic behind the trend of small-business “thinking”; for so long, it was typical of large corporations to bombard potential consumers with flashy campaigns. Despite the risks of small-business tactics, the change to smaller-scale ideas is refreshing and will catch the attention of the many who are craving for something different.
One reply on “Small-Business Mindsets”
Hi Tracy, nice blog!
You mentioned that “operating separately from a large corporation can increase and maintain focus because it is detached from the hierarchy of the company.”
Don’t you think that large corporations can increase and maintain focus better if the management is centralized?