Nestlé: bonne nourriture, bonne vie

Nestlé has been contributing to sustainability through Creating Shared Value. One of the ways in which they do so, as discussed by Hans Jöhr, the Corporate Head of agriculture in Nestlé, in his blog, is by granting farmers training and access to agricultural knowledge , since they source cocoa, coffee, and milk from a very large number of farmers in rural areas that do not undergo immense agricultural development.

Nestlé thereby creates shared value as it is benefiting the farmers, while also gaining the benefit of getting high quality agricultural products from the farmers. This type of shared value is created by “redefining productivity in the value chain”.

Nestlé also builds “supportive industry clusters” by providing the Nestlé prize in creating shared value to one of its partners who contribute to economic and social value.

I found this blog interesting to comment on as it tackles shared value directly, and grants me the  opportunity to break down the approaches that Nestlé has adopted, in the agricultural sector at least, to create economic and social profit for society as a whole.

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