BlackBerry 10 Not Likely to Save The Company


It’s going to be a tough uphill battle for Research in Motion 
(Source: http://blogs.windsorstar.com/2012/10/30/blackberry-failure-premature/) 

After reading about Gordon Woo‘s blog post about RIM releasing their BlackBerry 10 operating system along with new phones, I thought about if it was even possible for the company to bounce back from where it currently stands. Their upcoming releases may be too little, too late for the company.

Most companies that still use BlackBerries use it because of its high security and the way they can customize their employees’ phones through the BlackBerry Enterprise Server (BES). If this is going to be incompatible with BlackBerry 10, there’s no doubt that any companies that still use BlackBerries will make the switch to another type of phone for their company, such as iPhones or Androids. It’s also really easy to sell your phone once you’re done with it so that it’s not just sitting around and doing nothing.

The smartphone industry is very competitive, and technological innovation is necessary if a company wants to survive. If a company doesn’t have the resources to quickly keep up with the competition, they’re going to go down the drain, and this is exactly what is presently happened to Research in Motion. It would take a miracle for them to regain significant market share with their new line of phones and operating system.

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