Lightweight Gaming

When we think of the term ‘gamer’, most people tend to picture a slightly overweight white male with a headset and sweatpants playing a console for hours at a time.


This is not the case for Japan it seems. The Japanese continue to revolutionize the video game market by dominating a new market – the casual, touch-and-go lightweight gamer that plays on the subway right to work. This new market is almost entirely enabled by the smart phone – a consumer who plays in short segments for a limited amount of entertainment. What these games lack in depth is made up in convenience – free to start, these games make their money off of compulsive small purchases.

This new model is incredibly intriguing, and apparently incredibly dominate overseas with DeNA make more profits in their home country than video game giant Nintendo. What I find most interesting is that these games no longer require the investment of a console, they are entirely ran through browsers and smart phones. This enables adjustments, improvements, and expansions to be implemented without wait time of distribution, which ropes in consumers for a longer period of time.

While it may be embarrassing to say, the Angry Birds model may soon replace the World of Warcraft, Super Mario, or Halo franchises as the most successful video games.

http://www.economist.com/news/business/21566696-two-japanese-firms-are-challenging-world-new-kind-video-game-japan-fights-back

From ma and pa to URLs

NPR discusses the evolution of big box stores in the 60s, such as Target, Wal-Mart, and KMart. Back then the laws on discounts had recently been loosened, and enabled these large stores to pop up in suburbs everywhere with every family owning a car.
Nowadays shopping is going through a new revolution – the internet. Ironically, stores are now shrinking because of this. Large, non-perishable objects such as technology are being bought online while most people only go out for toiletries and food. While these larger stores may act as a showroom, it’s the smaller stores that are going to catch the niche markets.

This brings attention to the lifespan of such large companies. How long can we expect Wal Mart to stick around? Very rarely do companies like these last for more than a century. What will giants like Apple, Amazon, Microsoft or Google look like in 50 years? What will make them go into decline if they fall? It certainly is hard to remain at the top.

http://www.npr.org/2012/11/19/165295840/the-past-and-future-of-americas-biggest-retailers

The currency of reputation

In a recent TED talk, Rachel Botsman discussing an idea of using internet reputations as a currency in the future. Similar to a credit score, Rachel hopes to assemble all of the various points a person can get for micro transactions online – upvotes, stars, ratings, badges, etc. This concept of a reputation dashboard could benefit the online shoppers of the world infinitely by allowing potential customers, buyers, donors, and collaborators to more accurately judge a person at a glance.

An inspiring idea, the applications are incredible. By lubricating online services, this dashboard could accelerate self employment by creating more ‘super-people’ on eBay or Craigslist. Overall this would reduce unemployment, strengthening the world economy as a whole.

What I’m curious about is the business strategy behind this new idea. If I were in Rachel’s shoes designing this new profiling/resume system, I would charge an initial fee, then an additional fee for each online service someone wants on their profile. If such an idea caught on strongly, then everyone would be jumping on the boat – companies and individuals. If a seemingly insignificant amount was charged – $10 for a profile and $2 per service for example, having every internet-based self employer pay these fees could add up to a lot of money.

Regardless of whether this service becomes a success, let alone a reality, I still think it draws attention to a very important yet unrecognized power in the modern economy – the internets ability to self employ.

 

The Father of Accounting

During the Italian renaissance merchants transitioned from using Roman numerals (I, V, X, C, etc.) to Arabic numerals (1, 5, 10, 100). One of the innovations of using this number system was the ability to add and subtract more efficiently.

One of Leonardo Da Vinci’s friends, Luca Pacioli, took advantage of this innovation in his accounting.

Instead of just counting his cash at the end of the day, Luca was able to do what’s called double-entry bookkeeping. Whenever a product is sold, Luca would record how much money he made, as well as how much of his product he gave away. For example, if he sold one loaf of bread for one gold coin, he would record +1 gold coin and -1 loaf.

This allowed him to analyze which of his products were more successful and therefore allowed him to redirect his operations appropriately.

The use of such accounting is now essential to modern business. Some companies are unable to realize what isn’t working as apposed to what is. Without knowing what is failing, a business is unable to cut their losses. This relates to strategy discussions we’ve had in class. With double-entry bookkeeping comes the first way of evaluating strategy vs. operational efficiency. The merchant can cut losses and know when a new idea is necessary, whereas before there was only finding cheaper prices and better time management.

Luca Pacioli is an unsung hero of the modern business world.

http://en.wikipedia.org/wiki/Double-entry_bookkeeping_system

http://www.npr.org/blogs/money/2012/10/04/162296423/the-accountant-who-changed-the-world

Best-Buy reworks business strategy

Best-Buy is an electronics store chain that is famous for its larger-than-life facilities. Best Buy originally followed the same business strategy as CostCo or Wal-Mart – have absurdly large stores so that when the customer walks in they feel as if it goes on forever. This marketing plan made the customer feel as if the store had everything. Lately though, Best Buy has reported a decline in growth, and is rethinking its business strategy, and with good reason.

In the past few years, the power of internet shopping has done away with the needs for such large stores, especially for electronics. Best Buy has become the showroom for Amazon products. A company can’t be effective if it’s just advertising another company’s products. Best Buy discussed improving their online store, but entering a market that is already dominated by a giant like Amazon could be a lost cause. The opportunity for Best Buy’s one trick pony has passed, and updating their model is essential to their survival. I think the transition to smaller stores and mobile device outlets is a step in the right direction, but I think Best Buy should re-evaluate more than just their size. Something like stronger tech support, downloadable software packages, or specialized computer parts (like newegg.com) might be a viable option for the company. Either way, the cavernous buildings need to go.

http://www.npr.org/2012/03/30/149668767/best-buy-rethinks-big-box-model

Child Labor and growth

I believe child labor is ethical under certain extreme circumstances. In the case of Pakistani Nike factories employing many children, it is quite apparent that Pakistan is a very impoverished country. When a country is that poor, I don’t think it should be up to the consumers of countries like America to decide whether or whether not a child in Pakistan is allowed to work. Children would need to know their rights – to know they could quit or get breaks, etc. It’s also hypocritical because almost every first world country has gone through a period of child labor. London in their wool factories, America in their coal factories, Japan, etc. Child labor is part of the transition from third world to first world, it allows for a transition from rural work to factory jobs and acts as a steroid for factory profits which then allows for infrastructure to be built and a successful enough economy to then focus on rights of children and getting them out of the factories. It’s a growth process. I am not saying child labor is the right thing to do, but it should be up for each country to monitor and not by product boycotters over seas.

http://www1.american.edu/ted/nike.htm