Social Media – Checklist for powerful and effective content

☑  Relatable

Audiences will most often reject new products, information or services if they don’t relate to their previous experiences or knowledge. If your content has information that can create a link to their lives, they will most likely have a feel-good impression.

☑   Engaging

Engaging not only means capturing the attention of your audience, but allows others to easily share your content elsewhere. Social media, if effectively implemented, should impact others enough to reference others to.

☑  Unique

Find your originality! What is your niche in the market? After you have found what makes you special, claim it. Embrace this point of difference and make sure that it isn’t hidden in the foreground of your content.

☑  Relevant

Nobody wants to read content that seems to be exaggerated and unrealistic. Make sure that your content is compelling and believable, most importantly, relevant. This can thus make a lasting impression in the consumer’s mind.

☑  Dynamic

Is your content and context ready for change? Because of the constant change in technology, you must be prepared to lead the way in the sector of innovation, because social media allows to do so with ease and speed. It is a strategy to include current events so that more traffic is directed to your online presence.

☑  Interactive

Lastly, an important feature of social media is allowing direct interaction with customers instantaneously. This information is important to you, as you can get their feedback and input on their thoughts on products, services and image.