Monthly Archives: October 2012

Starbucks

October 16, 2012

In this country with a free market, I often look around at the billboards and products around is in which we immerse ourselves in. Coffee is delicious, essential to Sauder lifestyle, and is one of the most traded agricultural commodities in the world. Starbucks, the world’s most successful chain coffee house, accurately portrays the new decade with their product. Starbucks has done an excellent job relating their product to a specific desirable lifestyle. With the paparazzi snapping photos of well-dressed famous celebrities […]

SFU Marketer’s Night

October 13, 2012

SFU Marketing Association had recently hosted their Marketer’s Night. http://www.facebook.com/events/401830359887299/?fref=ts Mariah Hamilton, Business Strategist from B3 Communications, was the first speaker of the night. She was the mind and power behind many large-scale products, the most memorable being Cloud 9 Specialty Bakery. Cloud 9 has a number of outlets which it sells its products to, including Cafe Artigiano and Costco Wholesale. Personally, I had tried their biscuits before I had met Mariah Hamilton, and I was very impressed by their delicious product. After seeing her entire […]

Re: Tim Hortons: A Canadian Icon

October 7, 2012

Re: Tim Hortons: A Canadian Icon by Sally Chen As I sit in my local Tim Hortons in Coquitlam reading this article that Sally had written, it came to my consciousness of the question why Tim Hortons had been so successful. In Sally’s blog, she has pointed out that Timmies offers: national identity and pride via tradition, history, and hockey ability to adapt to the demands of consumers and changing trends, in terms of products successful brand positioning developed from its slogan, […]

Re: The ugly truth of brand positioning

October 3, 2012

This is a reply to The ugly truth of brand positioning by Nick Liddell. In this blog post, he argues that in brand positioning, finding a brand name doesn’t require “truth”. By this, he means that companies often build upon factual “truths”, and will sell their product upon it. Often the most successful brands have used this, in his example of Dove feeding off the truth that women are insecure; or Axe, using the truth that men want to attract the opposite sex. […]