Re: Tim Hortons: A Canadian Icon
Re: Tim Hortons: A Canadian Icon by Sally Chen
A server pours a cup of coffee at the Tim Hortons’ AGM in Toronto on Thursday, May 10, 2012. (Chris Young / THE CANADIAN PRESS)
As I sit in my local Tim Hortons in Coquitlam reading this article that Sally had written, it came to my consciousness of the question why Tim Hortons had been so successful.
In Sally’s blog, she has pointed out that Timmies offers:
- national identity and pride via tradition, history, and hockey
- ability to adapt to the demands of consumers and changing trends, in terms of products
- successful brand positioning developed from its slogan, “always fresh”
- legendary Tim Hortons coffee
When Tim Horton’s claim they sell legendary coffee, they’re not kidding.
A good friend of mine from Ireland noted that the only taste that reminded him of home was a good ol’ double-double. More than just the Canadians, the Irish are loving it too.
I have came to realise Tim Horton’s position in the market. They’re the only ones that offer a homely, hearty atmosphere at a low price without the evil, greasy, children-targeting fast food chains that we are commonly used to. As I sip on this cup of hot, delicious double-double, the warm mahogany walls make me feel at home – no matter where “home” is. (Ireland?)
