Monthly Archives: October 2013

The Body Shop is definitely not the average beauty retailer. From their ethical moral to their active and ongoing social activism, value is added to the customer’s entire experience. They build their competitive advantage around their 5 core values: 1. Against animal testing 2. Support fair trade 3. Activate self esteem 4. Defend human rights 5. Protect the planet While keeping their media and advertising to a minimum, they managed to have an impact, securing a place in the skincare, […]

As the new generation is growing in financial power to make more consumer choices, the technological aspect of marketing is also an emerging and uncovered sector to be explored. Email marketing, done in the right way, will be a quick and effective medium to communicate value to the masses for B2C business consumers. As assessed by a Guest Contributer in Reuter’s Blogs, email has to be done in the right way, to communicate the right message. Content marketing is key […]