Re: Trends and fads in email marketing

As the new generation is growing in financial power to make more consumer choices, the technological aspect of marketing is also an emerging and uncovered sector to be explored. Email marketing, done in the right way, will be a quick and effective medium to communicate value to the masses for B2C business consumers. As assessed by a Guest Contributer in Reuter’s Blogs, email has to be done in the right way, to communicate the right message. Content marketing is key to avoiding the junk mailbox, to a message that sparks intrigue, emotion and most importantly, engagement.

Email marketing is misused in many ways, as it must be a part of content strategy, not just exposure. Remember target consumer, what would provoke their attention? What are they willing to take a moment to read? “A good brand is pervasive – it runs through all communications your company has with prospects and clients, right down to your email marketing.”

1. Personalize the message
Use the information you have on the consumers to segment the market and create content that is valuable to the individual. You are emailing as a friend, (Likability Principle) not a salesperson.

2. Engagement and social media incorporation
It is not a one-sided story. To really engage the consumers, you can contact them personally and have conversations with them through Facebook, Twitter, Instagram and other social media networks. Effective and thoughtful campaigns falls under this category as well.

3. Do not spam!
As elementary school had taught you, “If you do not have anything nice to say, don’t speak.” As soon as the consumers find that there is nothing of value to them, they will unsubscribe, or send the emails to their junk list. This is why it is important for emails to be verbally communicated as well, to give the medium a personable aspect as well.

http://blogs.reuters.com/small-business/2011/03/14/mix-it-up-trends-and-fads-in-email-marketing/