Monthly Archives: November 2013

In this course, the last assignment was to make a video regarding the marketing strategies and recommendations for the assigned company. It had to summarize the analysis and effectiveness of the company’s current marketing strategy. For our group, we had assessed MEC, previously known as Mountain Equipment Co-Operation. The assignment was very interesting to work on, as it had challenged the group in teamwork, critical thinking and creativity. I felt as though the most difficult part was to communicate the […]

The two most enjoyable courses I had taken this term at UBC were, Introduction to Marketing and Cultural Psychology. Interestingly enough, both have much in common in their content and context. The two topics are both ever so dynamic and applicable to everyday surroundings, it has given me much insight into what the future has to offer. One of the main topics that I had found interesting was the difference in how Americans differ from the rest of the world’s […]