SFU Marketer’s Night

SFU Marketing Association had recently hosted their Marketer’s Night.
http://www.facebook.com/events/401830359887299/?fref=ts

Mariah Hamilton, Business Strategist from B3 Communications, was the first speaker of the night.
She was the mind and power behind many large-scale products, the most memorable being  Cloud 9 Specialty Bakery. Cloud 9 has a number of outlets which it sells its products to, including Cafe Artigiano and Costco Wholesale. Personally, I had tried their biscuits before I had met Mariah Hamilton, and I was very impressed by their delicious product. After seeing her entire project with the local business, I was impressed at how professional and thorough she had marketed the product, from e-marketing to the press release of the product.
http://www.cloud9specialtybakery.com/

The vibrant yellow Happy Water brand ambassadors, and me.

Another speaker that had been featured was Stephanie Florian, Promotions Director of Happy Water.
Happy Water, a product that is loud and stands out, was carefully crafted by Stephanie Florian. Her strategy included hilarious commercials that air with The Bachelor, to a Happy Truck filled with her Happy Water Team, all wearing bright yellow to roam around Vancouver promoting their product. Her take to the product was very in-your-face, a take which I personally believe is a hit-or-miss. Although the product has been packaged to be very eye-catching and vibrant, the product essentially has many substitutes, which is a large threat to their company.
http://livehapp.whc.ca/index.php/home/