Category Archives: Introduction to Marketing

In this course, the last assignment was to make a video regarding the marketing strategies and recommendations for the assigned company. It had to summarize the analysis and effectiveness of the company’s current marketing strategy. For our group, we had assessed MEC, previously known as Mountain Equipment Co-Operation. The assignment was very interesting to work on, as it had challenged the group in teamwork, critical thinking and creativity. I felt as though the most difficult part was to communicate the […]

The two most enjoyable courses I had taken this term at UBC were, Introduction to Marketing and Cultural Psychology. Interestingly enough, both have much in common in their content and context. The two topics are both ever so dynamic and applicable to everyday surroundings, it has given me much insight into what the future has to offer. One of the main topics that I had found interesting was the difference in how Americans differ from the rest of the world’s […]

The Body Shop is definitely not the average beauty retailer. From their ethical moral to their active and ongoing social activism, value is added to the customer’s entire experience. They build their competitive advantage around their 5 core values: 1. Against animal testing 2. Support fair trade 3. Activate self esteem 4. Defend human rights 5. Protect the planet While keeping their media and advertising to a minimum, they managed to have an impact, securing a place in the skincare, […]

As the new generation is growing in financial power to make more consumer choices, the technological aspect of marketing is also an emerging and uncovered sector to be explored. Email marketing, done in the right way, will be a quick and effective medium to communicate value to the masses for B2C business consumers. As assessed by a Guest Contributer in Reuter’s Blogs, email has to be done in the right way, to communicate the right message. Content marketing is key […]