This is my first blog ever, and I must say I feel a little awkward talking to nobody and everybody. Oh well, I’ll get on with it. Little introduction about myself: I’m a 1st year Sauder Student from Victoria, B.C. I’m single and I like long walks on the beach and sunsets if any of the ladies wanted to know 😉
Aannyways, here’s an article that is related to what we’ve been talking about in class: government intervention.
http://www.theglobeandmail.com/report-on-business/turn-down-noisy-tv-ads-crtc/article2164183/
Basically, you know those really loud commercials meant to catch your attention in the kitchen? Well CRTC is forcing the marketers to turn down the volume by Sept 1, 2012. It’ll probably decrease the effectiveness of marketing campaigns because the whole point of loud commercials was so that if you get up to get something from the kitchen during commercials, you’d still be able to hear it. And now that there’s a volume limit, you won’t be able to hear it, at least not as well. So for the marketers, it’s not good news, but for me, as a avid tv watcher, and not a marketer, i don’t mind it at all. just shows you the difference between consumers’ wants and the marketers’ wants.