Month: October 2010

I was reading Jason Heng’s post on his marketing blog about tribe-oriented marketing.

Instead of simply creating value and allow any consumer to associate themselves with the value, marketeers are now creating groups or ‘tribes’ that share or want a number of certain values.

People can be categorized on several levels.

One of these levels are their values and believes. Targeting values is difficult because there are so many different values that people have. What tribe oriented marketing can do is targets the group of values and ideas instead of targeting individual values and ideas.

This is quite apparent in a number of marketing campaigns today, such as Apple. The important point is that tribe-oriented marketing can focus on one category or group or tribe, but because this is a higher level of categorization, a large number of values and ideas can be associated with it.

Why are sweets and small items right by the cashier? Why are some over priced item outselling a similar item of lesser cost. Why do people buy items only to realize that they do not need it. Why do some products have such intense loyalty?

Marketing is really about finding the “buy button” of consumers. A field of marketing that studies consumers’ behavior to marketing stimuli. Heavy research utilizing technologies such as functional MRI & electroencephalography (EEG) to measure changes in activity in the brain and many more. It is common for marketers to approach a passerby only to be greeted with a “no thank you” before anything is said. Wouldn’t it be great if people came up to the marketer and ask more about what they are selling? Neuromarketing explores this.

Neuromarketing will tell the marketer what consumer reacts to, it could be color, sound or something more subtle like the idea that having this product puts one above another.

More @ http://www.businessknowhow.com/marketing/neuromarketing.htm

It always does.

Guys want to be with sexy girls, and girls want to be like sexy girls. In general.

Marketing never ceases to amaze me, even though it feels like an exploitation, I cannot disagree on its effectiveness and at times, it makes me chuckle.

Above is one of Carl’s Junior advertisement for their salads. When the campaign was still active, a customer could win a chance to have a ‘online date’ with the very desirable Kim Kardashian.