Why are sweets and small items right by the cashier? Why are some over priced item outselling a similar item of lesser cost. Why do people buy items only to realize that they do not need it. Why do some products have such intense loyalty?
Marketing is really about finding the “buy button” of consumers. A field of marketing that studies consumers’ behavior to marketing stimuli. Heavy research utilizing technologies such as functional MRI & electroencephalography (EEG) to measure changes in activity in the brain and many more. It is common for marketers to approach a passerby only to be greeted with a “no thank you” before anything is said. Wouldn’t it be great if people came up to the marketer and ask more about what they are selling? Neuromarketing explores this.
Neuromarketing will tell the marketer what consumer reacts to, it could be color, sound or something more subtle like the idea that having this product puts one above another.
More @ http://www.businessknowhow.com/marketing/neuromarketing.htm