A random browsing of classmate Daniel Kong‘s blog led me to reading about the 5E’s of marketing.
The traditional marketing mix, the 4p, is it enough?
the 5Es of marketing.
Engagement, Essence, Exchange, Emotion and Experience.
Undeniably the undefeated top RTS game of ALL time is Blizzard’s Starcraft and the most successful RTS game. The recent release of the sequel Starcraft 2, 10 years after the release of the first one still sparked a craze all over the world. Even though the sequel is still relatively new, I am very confident that it will perform as well if not better than the predecessor, Starcraft. How did they do it? Maybe the 5Es can explain.
Engagement
There is an instant connection between gamers who play Starcraft
Essence
Blizzard has been very customer oriented. They listen to suggestions and complains through the forums. When I see the Blizzard logo on any game, I know that it has been developed well. The essence of Blizzard is there.
Exchange
Community forums are the essence of engagement. Blizzard employees talks to gamers on the forums about the game. Gamers talk to other gamers on these forums and it creates a very engaging environment.
Experience
The Starcraft experience, enough is said.
Emotion
The result of the previous 4Es. Starcraft makes me happy. Even when I am not playing it. Just watching others play it brings a smile to my face.
Why did I choose Starcraft as an example to explain the 5E, because I’m guilty of pirated goods and if possible, I wouldn’t pay $15 to watch a movie or play a game. But for this particular game, I simply refuse to use pirated versions, I refuse to use hacks even though they have been around and I refuse to do anything to disrespect the game as if it was someone I look up too. I know that I’m about as perfect a customer any company could wish for, and for this particular game, there are millions of such customers like me. The 5Es helps me to understand why this product was, and still is so damn successful.
