I was browsing funny advertisements and came across an advertisement by Burger King. The advertisement shows a Burger King agent stealing information from Macdonalds. Their Sausage McMuffin with Egg.
I believe BK is trying to penetrate deeper into the market by selling one of Mac’s favourite, also my favourite, products.
The advertisement is admitting that and is instead focused on the lower price that a BK Breakfast Muffin (Essentially the same as a Sausage McMuffin with Egg) is compared to the substitute at Macs.
I’m sold. The next time i’m looking for a Sausage McMuffin with Egg…besides Macdonalds, I’ll be looking for the Burger King Logo. Not many ways you can differentiate such a product. Price seems to be dominant.
Oh my, apparently Burger King has a breakfast menu!
Interesting that I was so quick to add Burger King into my list of fastfood breakfast. Seems that it is not that easy as I thought to differentiate yourself in the fastfood business.