Monthly Archives: September 2013

Twitter Vs. Facebook: An Endless Race

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Twitter Partners with the NFL

Twitter and Facebook have continuously been striving to advance one another. However, Facebook (with 82% of users that are active compared to Twitter’s 62%, according to social media today) has steadily taken the lead. Despite these pressing statistics, Twitter has been working diligently to amplify its services to appeal to more users, more frequently. A recent Canadian Business article details the company’s latest features that are believed to attract more traffic to the site: a new emergency messaging system that notifies users with critical health and safety warnings and regular NFL game highlights, info, and analysis based on the new partnership between the two companies. These new utilities are suspected to attract millions more to sign on with twitter.

Facebook Researches Further into Artificial Intelligence

Conversely, Facebook is taking another approach to grow their business. Rather than attract more users, they’re goal is to absorb more information out of individual’s interactions with Facebook to enhance the company’s ad targeting. “Facebook’s piles of data on people’s lives could allow it to push the boundaries of what can be done,” says the Technology Review. Although, the advancements of these companies are somewhat incomparable, it is obvious that regardless of which social media company you are, if you’re not growing, you’re dying.

 

Businesses’ Superficial Aim to Sustain

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It is unethical, in today’s awareness of the effects that humankind has on both global warming and the environment, for businesses not to take action. Although many businesses do operate with a social conscience, there are many others that are not nearly as sustainable as they have led you to believe. Businesses are more keenly motivated to appear environmentally righteous through the eyes of society than their own aim to improve environmental responsibility. Attaining sustainability for moral purposes does not seem to be the true aspiration for most organizations on the environmental movement.

2013 Global Corporate Sustainability Report

Based on the most recent Global Corporate Sustainability Report, many businesses have found a way to please the environmentally aware while doing as little as possible. According to the report, 65% of companies surveyed have developed and/or evaluated policies and strategies at the CEO level. This fact would lead many to believe that progress is being made in businesses towards more ethical environmental approaches. However, the report clarifies that only 35% are training managers to actually integrate sustainability into strategy and operations. Action should not only be taken until society believes the company meets the people’s environmental standards, but until they do. Many businesses today are hiding the fact that they are creating harm to the environment by promises and policies that have yet to be fulfilled.