After reading Mariska’s article about Single Day shopping Event hosted by Alibaba, I feel very related to what has been discussed in her blog. This year, the majorities of Chinese people I know have participated this shopping event and have contributed to the total revenue at their best.

Taobao.com and Tmall.com have been extremely popular and profitable for Alibaba because both the websites provide quality and low price products for online shopping. As November 11st approaches, the company decides to invent a festival for big promotions up to 50% to boost sales. November 11st, as it resembles “11 11,” becomes a new shopping carnival. This year, Taobao.com and Tmall.com together have made to approximately ￥35,000,000,000， which equals to about $ 5,384,615,385. As the company is continuing hitting the record highs, its competitors such as Dangdang, Zhuoyue (Chinese version of Amazon), and Mogujie start their shopping festival too.

In a survey asking about consumer satisfaction of this event, most consumers with age range from 16 to 26 said YES and they indicate that they are very much excited about next year’s Single Day. However, some consumers who age above 30 point out that much of their purchase were very emotional and the products are actually of no value in their daily life.

All in all, Alibaba and its loyal consumers are both enjoying this shopping event, even though some people have to deal with lawsuits concerning deception and delay. And one last thing, it seems like Alibaba is preparing for launch another shopping event on December 12nd. Stay tuned!