There was no additional class a long time ago. However, the amount of educational institutions has soared a lot recently.

Most students want to get high scores in schools. All international students have to take at least one language test to apply for a university. I regard tests as opportunities for business in some aspects. Almost every test charges from the examinees. Furthermore, training courses are created to improve examinees’ examine skills, and different training centers even develop points of difference (PoD) to attract consumers. For instance, New Oriental Education & Tech. Group was founded in China, not only for regular courses but also for language tests like Tofel, Ielts and SAT. Professor Chien was founded in British Columbia for the unique LPI test. They all seek the business opportunity well, doing something which benefits the students as well as themselves.

From such kind of examples, we can tell that business opportunities and analyses are hidden everywhere in our daily life. Excellent entrepreneurs are people who can find and seize the opportunity well.

I.O.S 7 was published just couples of days ago, which has aroused a lot of attention.

The new topic is all about “concise”; Apple is determined to making it more efficient for clients to use iphones. Key boards are turned to white from black. Unnecessary columns and buttons are removed. Elements for decorating are cleared. What iOS 7 did aimed to reduce the distractions and provide the consumers a better system. In addition, remaining things are more awesome. Apple regards iOS 7 as a new chapter, and it really is. All new designs and features are able to catch consumers’ eye, which will make more profits for the company.

Link to a blog:http://blogs.wsj.com/digits/2013/09/26/apple-fixes-ios7-lock-screen-bugs/

However, everything has its flaw. As a disadvantage, lock screen bugs are harmful to consumers’ privacy. Though Apple has fixed them and suggested the users update, some of them still have not been corrected. Netizens claimed that Apple does not care about the quality control.

As far as I am concerned, iOS 7 made a huge difference, compared with the improvements from 4 to 6. Though there are some negative comments, iOS 7 still gets a good reputation in general. Weighing the advantages and disadvantages, Apple is developing further in such a success.

Reference:http://www.apple.com/ios/

Recently, Apple published iPhone 5S and 5C.The updates are a good way to maintain and reinforce the “customer relationship”.

It is said by netizens that “C” stands for “cheap”, ”color” and “China”. Firstly, iPhone 5C seems to be the cheapest one ever, being more affordable for the public and helping Apple to make more profits. Color, undoubtedly is another major superiority of iPhone 5C. Five colors are offered: red, yellow, green, blue and white. It is the first time that iPhones are produced in other colors rather than in only two colors. Thirdly, China becomes one of the major targeted markets not only for its population but also for its fast speed in economical development. However, the analysis shows that the Chinese market becomes less passionate about iPhones, while Apple pays more attention to the Chinese market. As for 5S, the colors (grey, silver and gold) are really gorgeous and professional. All new features are all at the service of people.

By publishing new types of iPhone, Apple develops its business on cell phones and attracts more attention. Though people feel less surprised of the innovations in the new technology, they acknowledge them positively. The public still appreciate and look forward to Apples’ further developments in both hardware and software designs, which is pretty good for the business.

Reference: http://www.apple.com/iphone/

The goal of a business is always to maximize the profits. Yet, an excellent business is to meet desires of stakeholders. Therefore, companies should not only satisfy themselves, but also the customers, the community and so forth.

There are positive and negative reflections in business ethics everywhere, and they are exaggerated to the public at any time. People usually pay more attention to the negative news, misunderstanding that the market goes worse. Nevertheless, under the queries of business ethics, many companies still founded online marketplace, such as Amazon, Taobao marketplace. They offer platforms for sellers and buyers, and through the third-party, business ethic is controlled pretty well in payments and refund. Also, feedbacks are collected and shared. Products with a certain amount of negative comments will be cleared to guarantee the quality of market. Through the virtual recharge and feedback flow, both demands of suppliers’ and customers’ are met wonderfully, leading the virtual market to a success. It is one good example how a great business ethic standard works and takes the social responsibility well.

As far as I am concerned, the business ethics varies according to different situations and positions. It is necessary to look for the balance between different stakeholders and define the ethics critically.

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