The current No.2 US automaker, Ford Motor Co., announced on Oct. 7 that they have a five year plan mapped out. The plan aims to have a one-third increase in capacity by expanding its market, overhauling its production methods, and running its factories 24/7.
Ford’s current CEO, Alan Mulally has been trying to restructure the company for the past seven years, and his One Ford” strategy is what the company is trying to implement this time round. The system is aimed at unifying their manufacturing strategy, and in doing so, lowering their costs and boosting their input.
In five years time, Ford plans to expand their factories into more countries and increase their factory shifts, thus boosting their production. They are also in the process of adopting new technology that were deemed “very significant” by the chief technical officer, Paul Mascarenas. All of this is part of their grand scheme of raising their production by one-third in five years time.
Do you think Mulally’s strategy is a good one?
Source: Seetheraman, Deepa. “The Globe and Mail.” The Globe and Mail. N.p., 7 Oct. 2013. Web. 08 Oct. 2013.
Picture source: Ford Cars. N.p., n.d. Web. 08 Oct. 2013.
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