I’ve spent many a night trying to figure out how to include a web-link hidden behind a little click-me thing (don’t lie you definitely know what I’m talking about. The little underlined things. God I’m losing my mind.) Call me technologically impaired, I don’t mind.

Regardless of how well I can do the above, I am armed with a url and therefore prepared to use it. Behold: https://blogs.ubc.ca/amandajlai/2013/03/18/bic-for-her/. That just happened.

I really don’t know where to start with this one. I guess the only appropriate thing to say (ask) right now is- Why? I want to understand the logic that resulted to this … magnificent, godly, revolutionary product. More importantly, how did Bic even come to terms with developing the pens? I can see that there certainly were good intentions behind the product- maybe Bic pens weren’t cushiony enough for the delicate fingers or women, or perhaps the available colours weren’t fulfilling the needs of the 18-49 professional, or studious female target segment (what did I just say?).

Female customer needs are a-changing and Bic (Pens) For Her are at the forefront of this change! Or maybe the market for pens was just so saturated that the creative team at Bic thought- Hey, you know what would be a great idea, these pens. I’d really enjoy looking at the R+D, concept testing, product development and design, as well as prototypes for these pens. It would probably make my year.

Whatever the reason behind Bic For Her, I’d love to see where these pens will go and perhaps more importantly, if they’ll seamlessly be adopted by the female population. Moreover, I’d also like to point out how Ellen brought much of the attention towards Bic For Her. Though her intentions were primarily comedic, it really goes to show the effect a well celebrated celebrity has on consumer behaviour.