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Since BlackBerry is such a hot topic this month, I was glad to see that someone had made a post about the new Z10 marketing campaign. On his blog (link here), Stephen He expressed his disappointment in BlackBerry’s expensive 30-second commercial that was aired during the Super Bowl. However, I actually think it was an […]

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Yesterday, I was studying in Birmingham with my friend when I noticed that he was intently watching his screen like no other. Intrigued by how focused he was, I peered over to see what he was studying…which turned out to be YouTube videos of the 2012 Victoria’s Secret Fashion Show. My first thought was how […]

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Today I came across the blog of Samantha Hartley (link here), which had a very interesting article about marketing trends for 2013. Ms. Hartley is the Direct Marketer at The Conference Board of Canada and also a Board member of Big Brothers Big Sisters Ottawa. She has a passion for PR, marketing, and personal branding, […]

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Smirnoff Nightlife Exchange Commercial (Youtube Video) The Smirnoff Nightlife Exchange Project, a global event involving 14 countries sharing their nightlife culture via Facebook application,  has led to much attention by vodka-lovers and, doubtlessly, much concern by the government. Not so long ago, Diageo, a UK-based alcohol company whose products include Smirnoff, Baileys, and Guinness, signed […]

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