http://www.maclife.com/files/u220903/Flash_on_iPhone_380px.jpg

“Ding dong, the witch is dead. And by witch, I mean Flash.” Peter Nowak, blogger for the Canadian Business website, wrote an article on the killing of Adobe Flash at the hands of Apple.

Adobe has announced that it is stopping development of Flash for mobile devices. In a time where more and more web surfing is happening on phones, there really isn’t much future for Flash.

I find this blog post extremely interesting as it clearly shows the movement of one era of consumer behaviour into another. There was an era where consumers gravitated towards PCs and mice, and it was in this time that Flash was successful. Then came the era of the smartphone and the banning of Flash on the iPhone. Now that consumers are shifting towards browsing on their smart phones, they want to be able to access the same websites on their computers: websites with flash in their design suddenly unattractive.

This blog post clearly demonstrates the impact of shifting trends on a company. Even if a company stays on its toes and strives to be innovative, if it is unable to ride the wave of shifting consumer behaviours, it will be swept away.

Works Cited:

Nowak, Peter. “Apple killed the Flash star | CanadianBusiness.com.”CanadianBusiness.com. N.p., 11 Nov. 2011. Web. 17 Nov. 2011. <http://www.canadianbusiness.com/blog/tech/56614–apple-killed-the-flash-star>.