Yang Hu

Product, Brand, Strategy, Communications and Distribution are the key ingredients of the rich cocktail called Marketing. Traditionally, Marketing is viewed as what lies between the product and the marketplace. It may be true, but there is more to it.

We rather believe that Everything starts with a great product. A great product has the power to make the brand and to make the revenue stream.

Think about Guinness, think about Coca Cola. Great brands, both created by a great and unique product.

Once you have built the brand, when you develop new great products, it comes much easier to market your products and sell them.

However, it takes an average 15 years to build a brand. And just one day to destroy it – with a wrong decision, or with a bad product -. There are some notable exceptions to the former rule, especially in recent times some companies have successfully built their brand in a very short time – 3-5 years.

The Brand is a precious asset. And has to be guarded as a treasure.
The Brand is one of the key assets in marketing.

A great product is a great place to start.
But a great product is never enough.

A great product needs a great marketing strategy, a great communications plan, a widespread and proper level distribution network, a well set price tag.

If you have developed a great product but nobody knows it exists, you will not sell it.
If you have developed a great product and you have a great communications campaign, but there are no points of sale, no place where hungry potential customers may purchase it, you will not sell it.

This is why a well and thoroughly planned marketing strategy is needed. Well conceived, well planned and perfectly implemented. And you need to constantly monitor the results and make adjustments if required to improve results.

Each product, each brand, each company needs a different kind of marketing approach and a different marketing strategy. There is no “one good for all” solution. This is why a custom tailored strategy and a specific approach is required for each brand and each product to reach the targeted objective.

Bluetooth watches that sync up to phones aren’t anything new, but this iWatch concept does what all the rest fail dismally at—look beautiful. It figures then that it’s just a concept, cooked up by an Italian design firm.

ADR Studio has “tried to imagine a new Apple style product,” called the iWatch. It has an aluminum casing, with 16GB of internal storage and connects to iPhones or iPads by Wi-Fi or Bluetooth. It could answer calls that come through on the iPhone in your pocket, or display RSS feeds, weather or photos. An inbuilt pico projector for beaming photos and video sounds awesome but my wrist feels sore already just thinking of being held up in order to project a full movie.

It’s definitely one of the most fun and beautiful Apple concepts I’ve seen in a long time. In recent years, Apple have progressively extended their production line by creating new products. With iwatch being added, Apple will defenitely gain their customer loyalty and broaden theri customer base. Apple, so far, is the one of the most progressive and creative company I have ever seen. I guess that’s why there are always many people considering purchasing their product in their store, even during weekdays.

Hundreds of people lined up early, some overnight, outside of H&M stores in North America, and even in the rest of the world to be the first to buy from Lanvin’s newest collection. One man says he came in last night from Philadelphia to get in the line. What a crazy line up. Why?

Lanvin is considered one of the most influential brands of the 21st century.It supposed to be a luxury brand. However, with two brands combined together. People would be able to buy a fantastic dress in low price.

People from the store started serving coffee to the crowd to keep them warm and awake in the cold temperatures. They are actually selling the service in addition to their products. People who complain about the line up would now be calm down, therefore, the customer base would be strengthened.

The Lanvin/HM collaboration hits stores on the 23rd Nov, and judging by the lookbook images I think we’ll have quite a bit to look forward to. Hello yellow dress! There is menswear, shoes (!), accessories, bags etc etc etc, so I can’t wait to get down to a store and see what it looks like in real life.

Happy Lanvin for H&M Day! American press previews the H&M for Lanvin collaboration later today, but the UK has already seen the hotly anticipated collection and Vogue.com UK posted the whole shebang. It’s every bit as good as we hoped it would be, so they’ve posted the the entire women’s line. The dresses–especially the floral prints and one-shoulders–voluminous short skirts, and pointy-toed heels (especially the red patent leather ones with the ribbons at the ankles)–are some of our favorites.

Just like Jimmy Choo for HM, this would lead to great succes for both Lanvin and H&M. Because, both of them would broaden their customer base by selling a fashion style in a lower price.

November 3rd night news, regarding the dispute between 360 and QQ, Tencent issued a public announcement today, stating that until the dispute between the two sides is resilved, Tencent will not allow its QQ [instant messaging program] to run on any computer with 360 installed on it. Industry insiders believe that Tencent is forcing users to choose between the two with this move.

Beginning from the end of September, a dispute broke out between China’s two largest client software companies Tencent and 360 that continues to this day, with the trigger having been 360′s privacy protection software claiming that QQ is suspected of scanning the private documents of netizen’s computers, which Tencent flatly denied; The most recent clash between the two sides has been 360 releasing a way to get rid of QQ advertisements, turn off QQ Xiu, and QQ members’ “Koukou Bodyguard”, with Tencent then suing 360 on grounds of unfair competition.
Who is the actual winner from this confliction? Definitely MSN! With the confliction being on and on, there will be an increasing number of users go towards to Windows Live Messenger!

(New York, NY) January11, 2010 – UGG® Australia and Jimmy Choo are pleased to announce a collaboration for limited edition co-branded “UGG® & Jimmy Choo” women’s sheepskin footwear products. The capsule collection will be available in store from October 2010.

The collection is based on the iconic UGG® Australia boot construction with design details that embody the spirit of the Jimmy Choo brand. The collection encompasses 5 styles in multiple color variations and will be priced between $495-$795

What a magic coorperation. A few celebrities wearing Jimmy Choo UGG in the middle of the summer sends a signal to fashion wannabe everywhere: these are hot. It doesn’t matter too much if Jimmy Choo UGG actually are hot, all that matters (to these wannabe and the retailers that serve them) is that in the past, when beautiful people in Santa Monica did something, Jimmy Choo UGG was an effective signal to the market. What Seth doesn’t know, but most fashions do, is that a few celebrities wearing Jimmy Choo UGG in Summer doesn’t make create a fashion trend, but creates an unfashionable celebrity.http://www.uggaustralia.com/experience/pressreleases.aspx?p=pr

Due to the labor intensive nature of the work each handbag are rather expensive and takes time to officially acquire. It is mentioned that the wait for their more famous designs such as a special order Kelly B
ag or Birkin requires around six years depending on the type of leather, skin or metal requested. Hence, it is not surprising that these luxurious Hermes Handbags can be priced to about five to six figures.

Nowadays more and more people shop at supermarkets and not at small local shops. Although the move to supermarket shopping is widespread, I feel there is still a place for the smaller shops too.
The supermarkets appear to try and be all things to all people – but there will always be times when we need more specialised shops and services.
Surely if supermarkets are allowed to have a complete monopoly in our shopping centres, we will all be the poorer in the long run.
We would lose our freedom of choice and also our towns and cities would become ‘sterile’ consisting mainly of Banks, Building Societies, and Charity shops etc. with very little character.
I think that we need not only supermarkets but also smaller shops to keep a balance in our towns.

Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!