I was on adpulp.com and stumbled upon a post by David Burn titled “Advertising’s Top Creatives For A More Creative Economy”. I was particularly intrigued by the first advertisement video in his post that features the narration of Clint Eastwood. The ad was aired at halftime this past Superbowl Sunday.

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The video on YouTube:

https://www.youtube.com/watch?v=pGMOhOYvcw4&feature

I found the advertisement to be so crisp and poignant as Eastwood describes the parallels of halftime in a Superbowl and the halftime that America is in right now (in terms of emerging out of the financial crisis). He references Detroit and how many nearly lost everything in the 2008 financial crisis that saw taxpayers bail out a Chrysler that was on the verge of bankruptcy.

The ad also tugs the heartstrings of American patriotism. The references of pulling together and fighting to overcome anything, and winning are hallmarks of being American. It is truly uplifting to listen to Eastwood narrating that “this country can’t be knocked out with one punch — we get right back up again, and when we do, the world’s going to hear the roar of our engines. Yeah! It’s halftime America, and our second half is about to begin.” A line that surely gives any self-respecting American goosebumps.

It seems ironic to me that although there is a deep message in the Chrysler ad, one can question the company’s real agenda. Perhaps the agenda to justify to 110 million viewers at halftime on Superbowl Sunday, that the Federal Government bailout of their company was worth it. And that its helping America “roar” into the “second half”.

All in all, it is a very inspiring advertisement from the automaker (at probably the best time) that will positively reposition itself in the hearts and minds of their target customers.