Tim Tse's Blog

So I’ve been watching TV lately and accidentally switched to a TV channel that was playing those “Paid Programming” shows (you know, those TV programs that sells product on TV). The product they were selling was a juice blender. What makes this juice blender different is that it’s said that it will squeeze more juice (according to them, it will squeeze up to 100% of the liquid in the fruit) and will dry out the pulp to maximize the amount of juice it can get.

The spokesperson on this TV ad is a retired gym trainer. The juice blender is also named after this person. The main purpose of hiring him to speak to the public and naming the juice blender after him is that, I believe, make the juice blender look more appealing to people who are health conscious. There’s also another lady in the ad who self proclaims that she’s an elementary school teacher. She takes the juice blender to an elementary school and blends juice for the children. By creating a story like this, the company is probably treating parents as their target market.

What I don’t understand about this TV ad is that initially the company sells the juice blender for $200. But 20 minutes later they change the price to only $100. What would really happen if someone calls the hotline and orders the blender? Would they be charged double if they called earlier?

(Update 1: I was just trying to Google a picture of a random juice blender since I forgot the name of the juice blender on the TV. But the first picture that I saw on Google was the exact same blender that I saw on TV. I guess search engine optimization is also a form of marketing then.)

(Image from Made-in-China.com)