In order for any enterprises to flourish, it must have support from consumers and this model has been very attractive.  They able to thrive because of its marketability. Consumers want to know that their resources and money are going directly to bettering someone’s life.

However, this business model does acts as a surface short-term relief and is not in any way a long-term sustainable solution. This business model does not address the root of the issues rather, it tries to solve it by addressing its side-effects, acting as a “band-aid”. The complexity of these social issues, such as poverty is summed by the the article, “poor people aren’t poor because they lack stuff; they’re poor because they lack the infrastructure to create wealth.”

I agree with this comment, but it fails to address that poverty itself prevents the launch of the infrastructure to create wealth. Companies like Toms who are embracing this business model are providing poor economies some aspects of basic necessities, the most basic starting point to combat poverty. Though it does not solve poverty, this business model opens doors to other possible solutions.

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It is apparent that these social issues such as poverty are enormously complex and cannot be addressed by a single solution. The one-to-one business model is a small step towards a better world.