There are various ways to make sure the products or services we create are selling for getting the profit. For example: advertising, discount, internet marketing are some ways to make the product known by the client.
In the business literature, sometimes the economists call these advertising campaigns as an “advertising war” between big companies who are competing for the market.
The other day, when I was doing research for my assignment I saw an article about Old Spice vs. Axe. Old Spice uploads to YouTube its new commercial advertisement within 30 second only. There are more than 13 million people who were watching this advertisement at that moment.
I believe that, soon Old Spice will become the leader in the shower gel market, and Axe will be in the second place.
By reading many articles about advertisement, I realized that the most powerful ads are the visual ones, the ones on TV, Youtube and movies.
A successful ad can bring a lot of profit to the company because it shows positive image to customers, and increase awareness