Month: October 2010

Nin Jiang has several successful commercials that improved their sales average. They are very smart to combine well known historical story with their products. In order to demonstrate the wonderful effect of their products, the commercial is very successful in term of getting everybody’s attention.

The commercial is about the story of the Great Wall of China. Long time ago, during the Qin dynasty, the king of Qin wanted to build the great wall to protect his country from the enemies of the north. So he forced a lot of people to build the great wall, many people died while they were building the wall. The soldiers just threw the body into the wall and covered them up. A lady waited for her husband who was forced to work there for many years but his never came back. So she went to the great wall to find her husband, but her husband was already buried in the wall. She was very sad after knowing that, so she cried and cried until the wall collapsed. After that, her husband’s body fell out. In the commercial she went to look for her husband and when she found out her husband had died, she took a Nin Jiang herb candy and started to cry. Her voice was so loud that the Great Wall fell.

This commercial has successfully captured the attention of the audiences with a great sense of humor.

                   Nin Jiom is a Chinese medicine company since 1946 in Hong Kong. The first product is calling Pei Pa Koa. It is make up of many different kinds of nature herbs and used for the relief of sore throat, coughs, hoarseness, and loss of voice. The prescription was passing down from Qing dynasty until now almost two hundred years. Although, it is a traditional Chinese medicine but the taste is sweet and very good. Everybody loves it.

                Nin Jiom is an old company but it doesn’t lose the market, even though, there are many now herbal candy company get into the market. I think that the prescription is their sustainable competitive advantage although they have been public the ingredient. The brand is very famous and the products are very effective. Also, the price is not expensive so that everyone can afford it. Not only that, I think the most important thing is the company which has keep inventing new products and packages. Some of the commercials are very successful in Taiwan. All of above, the company has build a strong marketing strategy that helps Nin Jiom company stay in the market through many years.

 To be continue…

HTC, High Tech Computer Corporation, is a Taiwanese cell-phone company that produces smart phones. It has been in business since 1997. Initially it was a local company back then, but now we can find HTC’s products all over the world. HTC’s major market is mainly located in Europe with its greatest competitor namely Apple, the iPhone. However, Apple’s major market is based in North America. Although, both companies are now selling products worldwide, they still have many difficulties trying to enter each another’s market (Europe vs. North America).  

About a year ago, there was only one out of ten Americans knew about HTC. To increase the awareness of its products, HTC started to run its own commercials during the World Series baseball games in America.   

In order to compete with iPhone, HTC focuses on inventing the best smart phones ever. In the commercial for HTC Evo 4G, which is the latest product launched in June 2010, shows all the functions that have been improved. The HTC Evo 4G has a bigger screen, almost three times faster internet connection, higher resolution camera available in both the front and the back of the phone and so on. The battery, memory card and SIM card are removable. All these features are definitely much better than the iPhone which lately has been all over the headlines for malfunctioning. When I saw this commercial I feel it must be the best phone in the world and HTC has come a long way to launch itself onto the world stage in the same league with Apple. With such aggressive marketing plans coming from HTC, how long will Apple be able to hold on to its throne? I wonder~~