HTC, High Tech Computer Corporation, is a Taiwanese cell-phone company that produces smart phones. It has been in business since 1997. Initially it was a local company back then, but now we can find HTC’s products all over the world. HTC’s major market is mainly located in Europe with its greatest competitor namely Apple, the iPhone. However, Apple’s major market is based in North America. Although, both companies are now selling products worldwide, they still have many difficulties trying to enter each another’s market (Europe vs. North America).
About a year ago, there was only one out of ten Americans knew about HTC. To increase the awareness of its products, HTC started to run its own commercials during the World Series baseball games in America.
In order to compete with iPhone, HTC focuses on inventing the best smart phones ever. In the commercial for HTC Evo 4G, which is the latest product launched in June 2010, shows all the functions that have been improved. The HTC Evo 4G has a bigger screen, almost three times faster internet connection, higher resolution camera available in both the front and the back of the phone and so on. The battery, memory card and SIM card are removable. All these features are definitely much better than the iPhone which lately has been all over the headlines for malfunctioning. When I saw this commercial I feel it must be the best phone in the world and HTC has come a long way to launch itself onto the world stage in the same league with Apple. With such aggressive marketing plans coming from HTC, how long will Apple be able to hold on to its throne? I wonder~~
