Nin Jiom is a Chinese medicine company since 1946 in Hong Kong. The first product is calling Pei Pa Koa. It is make up of many different kinds of nature herbs and used for the relief of sore throat, coughs, hoarseness, and loss of voice. The prescription was passing down from Qing dynasty until now almost two hundred years. Although, it is a traditional Chinese medicine but the taste is sweet and very good. Everybody loves it.

                Nin Jiom is an old company but it doesn’t lose the market, even though, there are many now herbal candy company get into the market. I think that the prescription is their sustainable competitive advantage although they have been public the ingredient. The brand is very famous and the products are very effective. Also, the price is not expensive so that everyone can afford it. Not only that, I think the most important thing is the company which has keep inventing new products and packages. Some of the commercials are very successful in Taiwan. All of above, the company has build a strong marketing strategy that helps Nin Jiom company stay in the market through many years.

 To be continue…