Human like to see nice or beautiful things. So companies are paying more attention to packaging for their products in order to attract consumers into buying. They also try to improve the image of the company constantly. However, not only products need nice packaging, people also need it, too especially movie starts and singers.
In this 21st century, people love sexy image especially the male population. The key point of being a successful singer in America is being sexy and fancy. Lady Gaga is a very famous America singer. I believe everybody have heard about her and her songs. Her company is very successfully at using those two key points to package her. Every time we see her on the TV, she always wears very sexy and fancy clothes that shocked all the audiences every time. Such acts have provided shock value to the performance and the singer, thus have made an impression on the viewers whether they like her or not. This is the impact of the packaging. Lady Gaga have done well in term of selling her image to the public.
