McDonalds
McDonalds is the largest fast-food restaurant in the world. There are more than 30,000 chains of retail stores in over 119 countries, thus McDonalds is very famous all over the world for its brand name, logo, symbols, and characters. McDonald sells licensed and training to the person who wants to join them in the fast food industry. However, every country has slightly different marketing strategies and food taste, although they are all coming from the U.S. My classmate Angel Chan’s third blog about Monopoly! It is a type of strategy using in Alberta and British Columbia McDonalds. This time I am going to differentiate the strategies in Taiwan.
Taiwan’s McDonalds
McDonalds has been in Taiwan for 23 years. Although, Taiwan is not a big country but there are 338 McDonald’s restaurants existed on the tiny island. Taiwan is a place full of many delicious foods and the price is very cheap. How can McDonalds be so successful in Taiwan? This question has been in my mind for many years until I take Comm. 296. I finally understand and realized why.
Promotion:
Promotion is a big crucial issue for McDonalds. Every couple of months McDonalds will launch new ads with cute and funny toys/dolls, likes Hello Kitty, to attract children or sometimes they will have new burger to introduce to the market. The ads makes the burger seems very delicious (although it is not) to attracts many people to try it. The Hello Kitty dolls provided a great increase on the sales. I remember when I was grade 6, Hong Kong and Taiwan McDonalds had launched a promotion that when you bought a meal plus some amount of money you could get a pair of Hello Kitty doll. Every day there were huge amount of people waiting in the line just want to get a pair of Hello Kitty doll. Parents, children, teenagers, couples, boys, and girls were just crazy about it.
Service:
McDonalds provides good quality of service and environment in Taiwan. Most McDonalds have children area for children to play on slides. People are very nice, and after you order, someone will deliver your meal to your seat. Also, there is free delivery to your home. When you walk in to McDonalds you feel good because the environment is very nice and clean.
Different Culture Different Food:
Taiwan has more choices than Canada’s McDonalds and the price is cheaper. There are some meals we can find in Taiwan’s McDonalds but not in Canada. For example, the new burger, corn soup and different flavor fries. In this I can see that McDonalds has put a lot effort in different country. They know that people will get board of eating the same things and also they know the company has to fit in to the culture in order to stay long. It costs $4 CAD for a meal and if you want upgrade it add 50 cents to get another burger in Taiwan. However, it still quite expensive compared with other food.