Burger Giant McDonald got blamed for heart diseases by an ad campaign by PCRM.
http://online.wsj.com/article/SB10001424052748704190704575490011354963240.html?KEYWORDS=burger
Is an ad campaign that blames McDonald’s for heart disease fair or unfair?
In my opinion, I think this ad campaign is not fair on McDonald’s. Firstly, although PCRM is trying to raise awareness of heart diseases through this ad campaign, they have better alternatives such as targeting a more general term “fast food” instead of McDonald’s. And they also lead me to think, why McDonald’s but not KFC, Burger King, or even Wendy’s? Is there a scheme behind? Secondly, these damages from social media always take long time for the company to rebuild their reputation. PCRM’s decision may not be a wise one.
Indeed, I think PCRM’s purpose and direction is right, and I support how they teach people about these potential side effects of fast food. For McDonald’s, I think they will be able to defeat this challenge since they are experienced to dealing these health concern from societies. And think deeper, this ad actually also will help people to remember about McDonald’s – no matter if it’s a positive or negative message.
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