If I was to rank the most entrepreneurial company in the world, I would have to say that it is the Japanese entertainment monopoly Nintendo Co.  From Nintendo 64 to the NDS, from the NDS to the Wii, this endless eruption of new products and innovation in the world market is astounding.   Nintendo Co. has grown rapidly and has become Japan’s third most valuable listed company, with a market value of over US$ 85 billion.

Nintendo: 2009’s ‘World’s Best Company’

Their entrepreneurial spirit is also shown in their mission statement: they wish to expand by “putting smiles on many people’s faces by offering brand new entertainment that anyone can enjoy, regardless of age, gender or gaming experience” – or in other words, they wish that every type of consumer can maximize total utility.  Thus, this allowed them to have a fast speed of wealth creation.  In 2009, the company made “$2.66 billion USD in revenue”, and its sales “have risen 36% annually over the past five years, while its value growth averaged 38%.”

Nintendo Bets Big on Social DS System

In 2010, unlike other competitors in this global economic downturn, Nintendo was willing to take a risk in a new market. With its new product the 3DS, Nintendo strives to construct its own worldwide social media and network community.  Nintendo’s consistent pursue of innovation is their key to success, and it is what other companies should try to emulate in order to be entrepreneurial.

Nintendo 3DS

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