hundredsofsparrows

It seems like these days there’s a new iteration of Apple’s juggernaut IPhone released at this time of the year. So far consumers have stood behind the product, gobbled up every new model, and made it the one of the single biggest smartphone sellers. In the face of growing competition by the plethora of smartphones running competitor Google’s Android, it is imperative that Apple maintain their competitiveness in the saturating market. With the resignation of Apple’s CEO Steve Jobs and recent shaky stock performance, the new IPhone seems like the perfect opportunity to bolster consumer confidence and wrest the lead from Android. However this course of action does come with its inherent risks. With a new IPhone being released every year, the swift product cycle may leave consumers wondering about the value in investing for a new IPhone when it becomes obsolete the next year. On the other hand, the new IPhone could capitalize on new technologies like Cloud or HD video that could capture new consumer interest. With smartphones projected to be the majority of all phones by the end of 2011, Apple will have to play its cards right to get the most out of the IPhone 5.