hundredsofsparrows

Remember the good ol’ days of going to the print shop to develop your photos or actually having to taking quality into consideration before snapping a shot? Well now an era is drawing to an end for the company whose name had become synonymous with all things photographic. It’s sad time for the Kodak when blog’s, such as Don Reisinger’s, are saying that Kodak’s patent portfolio may be worth more than the company itself. Couple this with recent news that Kodak is selling a 10% percent portion of their patents just to stay afloat; it seems Kodak’s last fight for survival. In the recent years, Kodak’s decline has been due to its inability to adapt to the changing photography market and it is now suffering the effects of losing its points of difference against competitors who have filled niches or can produce cheaper. I feel that Kodak had such potential to innovate and use their strength of size to aggressively expand as opposed to letting their threats take advantage of their complacency. Personally, it’s sad for me to see the company whose products captured my childhood memories fade away like an old photo but I cannot see Kodak recovering this time.