Tom Ward's Blog

Companies are constantly looking for new ways to market their products in ways never done before. The last decade has seen the growth of the online social networking revolution, with arguably the most dominant networking site being facebook. Current statistics suggest that facebook has over 500 million active users, with 50% of these logging on daily. Numbers like this suggest that this revolution is taking over the world and more importantly opening up huge paths and mediums for companies to advertise and market their products. It is this revolution that marketing segments in companies all over the world have been waiting for.  The first thing I notice when I log into my facebook is the continuous stream of advertisements displayed on the right hand side of the page. Whether it be from Rogers, the BMW store, or even Whistler Accommodation, these companies are cashing in on this revolution. Gone are the days where papers, radios and TV’s seemed to be the most dominant form of marketing and advertising. A new revolution has taken over and the scariest part is that it is only just getting started.