Tom Ward's Blog

One of any products main keys to success comes in the form of marketing. Thinking outside the box is essential in order for companies to grab the attention of consumers. They must offer them something that no other product can. Elements such as pricing, placement, promotion, packaging, positioning and people all make up the art of marketing. Some companies have mastered these techniques and are now reaping the rewards. A good example of an immaculate marketing strategy is that of red bulls. Red bull were on of the first companies to enter the energy drink market. Although at the time the energy drink was a foreign and somewhat unsupported product, red bull have managed to revolutionise this market and defy all their competitors in the meantime. They have done this through marketing. Red bull has developed an extremely catchy slogan that links with its unique product design and packaging. Not only this, but they have linked with almost every professional extreme sport in the world in an attempt to get their product name behind some of the worlds biggest sporting stars. It is methods such as this that have allowed them to stay on top of the game. Red bull epitomizes good marketing and success.