Honda has always been one of the most prominent corporation in the automobile industry. It’s flagship sedan, the Honda Accord, has achieved a respectable succes in Norther america and was the best-selling Japanese car for fifteen consecutive years. The eighth generation Honda Accord went on sale in the mid 2008 and has became an instant-hit. The Accord coupe was sold for around $18000 and was considered to be one of the cheapest sport coupe on the market. Honda is now ready to launch the new 2011 Honda Accord model onto the market globally. This would be the ninth generation Accord. The new facelift and the speculations are much more appealing than the eighth generation. Equppied with a 2.4 liter, 177 horsepower four cylinder that is capable to deliever 161 lb feet of torque, the new Honda Accord will definitely be a comfort car. For the past 40 years, Honda has been launching a new generation for the Accord model every 5 years and it is definitely odd for Honda to release the ninth generation only 4 years after introducing the eighth generation. Would this be a short term tatic to gain market share over it’s competitors such as Toyota? Nobody knows at the moment, but we will find out soon enough next year when the new 2011 Accord is being released in North America. 
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